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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements. Social Psychology Network Network News Social Psychology Network's Twitter feeds are now followed by more than 200000 subscribers around the world. To monitor the latest psychology news jobs ... Social Work Month 2017 - National Association of Social ... The official theme for Social Work Month in March 2017 is "Social Workers Stand Up! Celebrated each March National Professional Social Work Month is an ... Advertising - Wikipedia Advertising is an audio or visual form of marketing communication that employs an openly sponsored nonpersonal message to promote or sell a product service or idea. Get Paid for Posts? Social Networking's New Twist - Inc.com Facebook and most other social networks are built on the premise that just about everything should be shared--except the money those posts produce. At ... Awkward! 28 Cringe-Worthy Vintage Product Endorsements ... Theres a moment in your typical advertising brainstorm when the people charged with wrestling the creative elements to the ground cry uncle settling on a clumsy ... State Social Studies and History Standards National ... The National History Education Clearing House has made available a database of state social studies and history standards searchable by state and grade. http ... Novak Djokovic - Forbes Novak Djokovic And Serena Williams Are Tennis' Biggest Stars On Social Media Novak Djokovic and Serena Williams have dominated the world of tennis in recent years ... NCSS Online Teachers' Library National Council for the ... NCSS has selected a collection of classroom activities teaching ideas and articles from Social Education Middle Level Learning and Social Studies and the Young ... ANCA-Glendale Announces Endorsements for April 4 Elections In the upcoming April 4th Glendale Municipal Election voters will be able to elect three candidates for City Council one City Treasurer one City Clerk and cast a ... SuperBowl-Ads.com Super Bowl Advertising News Watch the 2017 commercials. The latest news and previews of ad campaigns. Watch your old favorites in our history of Super Bowl advertising archive.
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